Monday, April 8, 2013

Connecting the Dots: Russell Moccasins, Economy of Scale and Regional Food



I wear good shoes. Women notice it. I do not wear good shoes to impress women. It’s about comfort and economy.

In my last post, I echoed G.K. Chesterton’s notion that when one loses their way it’s probably not best to keep marching forward until one plunges over a cliff, but better to backtrack some until one returns to the right path. We’ve gone horribly wrong somewhere when we settle for cheap shoes that do not fit properly and cannot be resoled -- throw away.

That notion, of needing to back track, is certainly true when it comes to our home food economy. The industrial food economy serves up low cost, abundant and convenient calories to satisfy our incessant hungers. It overloads us with carbohydrates, dietary fat and salt to the point where we tend to be somewhat overweight, and prone to diabetes, hypertension and heart disease. The solution of course is to keep marching forward and demand evermore federal dietary regulation. 

I wouldn’t say that. Instead, we have a choice. We can accept and try to mitigate the damage the modern diet unleashes upon our health. Or we can, borrowing once more Chesterton’s metaphor, return to that place where we lost way and from there pursue a more sensible path. That place would be the kitchen.

Similarly, the U.S. economy has lost its way. Just as the industrial food economy allowed us to turn our backs to our kitchens, globalization allowed us collectively to turn our backs to the sources of regional wealth. In doing so we’ve abandoned economic health by ignoring proportion and balance.

Economic Heart Disease

The symptoms of the resulting economic ill health are only now becoming distressingly apparent. Like heart disease resulting from an industrial diet, it’s something that becomes manifest in a sudden and dramatic way.

Counting those among us who have to settle for part time work, who have simply given up looking for work or have joined the ranks of the disabled, our national unemployment rate is in the neighborhood of fourteen-percent and maybe as high as twenty-two. In looking at labor force participation rates rather than “unemployment” rates, many believe this is the new normal. [FullText] Can you say Detroit? [Photo Essay]

Since the recovery officially began in June 2009, more than 9 million of us have dropped out of the labor force. And the labor force participation rate has declined to 63.3% from 65.7%. [Full Text]

Meanwhile, I should dearly love to have a cobbler in my town to make durable, comfortable shoes that fit my feet and that can be re-soled a few of times. Shoemakers are a something of the past. Their place is somewhere along the economic path from which we’ve lost our way.

I went to a Home Depot store today for a couple of twenty-four inch bar clamps. I returned with a pair of Irwin clamps. Irwin has long been a venerable name in hand tools. The product label informed me that Irwin is now a Newell Rubbermaid brand and that the clamps were made in China. I also looked at laminate trimmers. These are compact routers that can be held in one hand. The sales associate told me these like most hand held power tools were made in China. Am I to buy throw away hand held power tools?

Locally, Milwaukee Tool’s contractor grade power tools were once made in Milwaukee. Oshkosh-By-Gosh bib overalls were once made in Oshkosh. And Jockey underwear was made in nearby Kenosha. So it goes and so it’s gone.

Outsourcing and globalization has damaged my local economy. I’m not sure the corresponding value of low cost consumer goods adequately offsets the damage.

The Labor of the Poor

Worse yet, our consumer-industrial-global economy may be morally bankrupting us. So now maybe, some fourteen year old girl is toiling away for sixteen hours a day making my shoes and sewing my undies. So she is barely earning a subsistence wage while sardined in a factory dorm and possibly being sexually abused. And I’m supposed to be good with that.   

In the True Cost of Low Prices: The Violence of Globalization (2006, Orbis Books), Vincent Gallagher makes the case that consumer driven globalization has indirectly turned all of us into Twenty-first Century slave masters.

He points out:

“Harvard  University. Women in Bangladesh are paid 1.6 cents for each $17 Harvard cap they sew. Their wages come to just one-tenth of one percent of the retail price. U.S. Customs records show that the cap is valued at $1.23 when it enters the United States. Then Harvard marks it up 1300 percent.”…

Harvard is good with that. He proceeds to bash Nike, then goes on:

“…Disney in Bangladesh. Young women sewing Disney shirts are forced to work fifteen hours a day, seven days a week. They are paid five cents for each $17.99 shirt they sew. They are beaten, punched, and slapped, denied maternity leave and benefits. When they reach twenty-five to thirty years of age, they are fired and replaced by younger girls…”

Disney is good with that too. It’s all about branding and profit centers.

Gallagher necessarily makes his case with dramatic examples of human exploitation but those are not necessarily the norm.

Nevertheless TACNA Services, an outsourcing consulting firm, points out while the wages for a typical 48 hour work week in Mexico are low but are livable. In China, 72 hour work weeks are not uncommon, often the wages will not support a family and employees are housed in factory dormitories. [Full Text]

Go the shopping mall, Gallagher says, most everything there comes from poor people who labor in poor countries:

83 percent of all of our clothing is produced in poor countries;

95 percent of our shoes, sporting goods and computers come from less developed countries;

80 percent of our toys are made in China; and

100 percent of televisions and 80 percent of consumer electronics sold in the U.S. are made in poor countries.

Maybe there is little difference in a Mexican garment worker earning a modest but a livable wage and his American counterpart pretty much doing the same. And maybe the garment worker’s wage in Mexico is far more important to the overall Mexican economy than the American garment worker’s is to our economy. Similarly, it could be the best the Chinese economy can do, as it develops, is offer workers a 72 hour work week, and in return receive a dorm room and a modest wage to help them support their rural and impoverished families.

If that’s the case, any moral pangs I might have about exploiting poor people in poor countries are pretty much assuaged. I am off the hook. Our outsourced jobs are, in the long run, benefitting the developing nations to which we send them. I can shop with reckless abandon and in fact, my family room filled with outsourced and pricy but cheap consumer electronics is not the heart of darkness. My $300 Nike stylish athletic shoes are okay.     

Unfortunately the moral calculus of the global economy isn’t quite that simple and there is a moral dimension to our cultural hyper-consumerism. Since the late 1980’s, individually and collectively, we’ve endeavored to borrow our way into increasing prosperity, and to stave off the consequences by exporting our labor.

A Deal with the Devil

Specifically, writes David Stockman, Ronald Reagan’s President budget director from 1981 to 1985, in the New York Times: [Full Text]

“ …What became known as the “Greenspan put” — the implicit assumption that the Fed would step in if asset prices dropped, as they did after the 1987 stock-market crash — was reinforced by the Fed’s unforgivable 1998 bailout of the hedge fund Long-Term Capital Management.

“That Mr. Greenspan’s loose monetary policies didn’t set off inflation was only because domestic prices for goods and labor were crushed by the huge flow of imports from the factories of Asia.”

And there is our deal with the devil. Stockman continues:

“By offshoring America’s tradable-goods sector, the Fed kept the Consumer Price Index contained, but also permitted the excess liquidity to foster a roaring inflation in financial assets. Mr. Greenspan’s pandering incited the greatest equity boom in history, with the stock market rising fivefold between the 1987 crash and the 2000 dot-com bust.”    

From the late 1980s on we’ve offshored entire industries in order to maintain what appeared to be a thriving economy and avoid the crushing burden of inflation. In doing so we’ve turned our backs to the value of work. And we’ve turned our backs to the source of native wealth.

In our economy there is work for the clerks, cashiers, fast food workers and custodians and all types low skill jobs at the bottom; and work for technocrats and bureaucrats of all sorts at the top. What’s left for workers in the middle? The number of jobs available for working and middle class Americans has declined and continues to shrink. In that same period of time, the number of Americans not in the work force has increased from a little over 60 million to almost 90 million. [Full Text]

What Had Been an Integrated Economy Disintegrated

All of this brings me back to the subject of shoes. I would like a neighborhood cobbler to make them. If that were the case I would be able buy properly fitting quality shoes, made to my preferences. I would be able to honor my cobbler’s craft by directly paying him a fair wage. And the shoes would be a product of an integrated local economy.

Not long ago locally raised dairy and beef cattle provided the raw material that supported local tanneries. The tanneries supplied leather to a thriving local leather goods industry. Most of that is gone.

A few small tanneries remain, but most of the hides are shipped to tanneries in China and return in the form of poorly made, ill-fitting shoes. Often they are not made in half sizes and come in only two or three widths. These are a throw away product that cannot be re-soled and are not leather lined.

A few local shoe companies remain. Allen Edmonds is a local company that makes premium men’s dress and casual-dress shoes. With the exception of one pair, in my entire adult life I’ve owned their shoes. Maybe I’ve been spoiled. These shoes wear like slippers and with two or three rebuilds can be worn for years. But they too have off-shored the production of their lower cost casual line of shoes to the Dominican Republic.

Rugged outdoor sport and work shoe and boots are another story. In my entire adult life I’ve only owned three pair of satisfactory boots. Most boots are made either medium or wide. An honest medium is a “d” width. I’ve narrow feet. Those made in China tend to run large. They sort of float around on my feet, sometimes causing me to trip.

http://qualityctrl.com/?p=2420
If I buy them a size or half size smaller, they feel all right at first but within a few hours various pressure points become painfully apparent.

A friend of mine solved the problem. He had a pair of Russell Moccasin hunting boots made, and raved about them. He liked them so much that he had pair chukkas made for daily informal wear. (Click on the photo link for a fascinating photo essay.) 

Based on his experience, I ordered a pair of their chukkas for year round walking shoes.

Russell Moccasins are “locally made” (within 70 miles of my house), custom sized to individual foot measurements. They are priced from around $200 for a simple moccasin to more than $500 custom hunting boots. My chukkas fell about mid-way in that range.

Pricey, but worth it.

For that: they are sized to my feet (the circumference of the ball of my right foot is an inch larger than my left and my heels are unusually narrow); they feature double vamp construction of a waterproof leather and kangaroo uppers; they are glove leather lined; have a sole of my choosing; and can be factory reconditioned.

It’s not that there isn’t room for cheap ill-fitting shoes from China is our economy. There is. The problem is that we’ve almost turned away from even considering well-made domestic ones. Russell Moccasin is a more than 100 year old remnant of an integrated economy. The company produces around thirteen-thousand pairs of shoes and boots a year. The lead time for them is almost five months. There is hope in that.

While Russell Moccasin is a remnant of Wisconsin’s historic integrated economy, it’s global.  Anyone anywhere can order their shoes or boots. Their “brand” is hugely popular in Japan. Maybe that’s how a local and regional economy can now bleed into the global market.

The Issue Isn’t Price

Nike owns between 40 and 50% of the U.S. sneaker market. Its high end styles retail for around $200 and more. These status sneakers might cost $20 to produce in Vietnam or Thailand. The greater costs are in branding, promotion and distribution. It demonstrates the degree to which real work in too much of America isn’t about making things. It’s about branding.

Unlike Nike sneakers, Russell Moccasins are promoted mostly by word of mouth. The price reflects materials and labor. Advertising, marketing, promotion and distribution comprise a small fraction of their price.

In our consumer economy we have to make room for a consumer ethic that values the quality of the product and the human labor that produced it. It is an ethic, for example, whereby I can take great satisfaction in my shoes, knowing that they will not be thrown away after a year or two and knowing the price I paid for them fairly represents the cost of the materials and a fair wage for a day’s work.

With that I’ll close on a positive note. That sort of consumer ethic seems to be emerging in the farmer’s market, the local food and slow food movement. It’s expanding to other consumer products.

The Challenge of Reinventing a Regionally Integrated Economy

But even with a consumer ethic that values the local economy, a fair wage and the quality products from it, there are obstacles. Financing is tough. Often local, state and federal regulations are too overwhelming for small economy enterprises to be viable. And finally, there are arbitrary “consumer” standards that simply don’t make sense. These are embedded in a politically correct, somewhat snobby and almost “catholic” like doctrine of “local.”

This gauntlet of challenges is illustrated by problems Jim Mansfield has encountered. Mansfield, a Kentucky farmer, along with a dozen other farmers raise lambs for the regional wholesale market.

In an essay for The Front Porch Republic, Katherine Dalton observes: [Full Text]

“The challenge is not supply, either. Mr. Mansfield says some of the farmers he works with would gladly increase the size of their herds, if the demand was there for the meat.

“No: the main challenges remain 1) price, because with a smaller scale comes higher costs, and even though New Zealand lamb travels eight thousand miles to get to Kentucky, it is still cheaper, and 2) access to capital for investment. Mr. Mansfield would like to expand his business, but he is too big for “alternative” ag loans in this state, too “alternative” for traditional ag money, too small for a venture capitalist, and the banks don’t know how to assess the risk of what he is doing, because around here his model is still an unusual farming business.

“But he mentioned a third challenge to me the other day, and I thought I’d mention it here, given that a certain number of our readers make an effort to buy local food. I’ll put it as a series of questions: are you buying local to save on energy use and shrink your carbon footprint? Or are you buying local in order to increase the network of food suppliers in your area, so that there is actually a local food economy, with local producers? Or both? What if one goal gets in the way of the other?

“Let’s say we define “local” as within a hundred miles, as many do. What if a food marketer/farmer needs a bigger circle than one with a hundred-mile radius in order to get his business on a solid footing? How do you feel about regional food?” 

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